SILESIAN UNIVERSITY OF TECHNOLOGY:
 ACTIVATE WEBSITE

The goal was to build a comprehensive yet approachable website that informs about ACTIVATE research project conducted by Silesian University of Technology, Norwegian University of Science and Technology, University of Agriculture in Krakow and LOGE Polska Sp. z o.o. company.

objective

Objective of the project is to develop technology which aims to solve the challenges of fueling an engine with ammonia. An effort with great benefits on fighting the climate crisis.

Comprehensive and approachable?

That was our main challenge. Website audience would consist of both the science community and just regular people with interest in the project. How to approach the topic without dumbing it down and still making it understandable?

First, we ourselves had to understand it correctly, only then we started to work on writing, information structure, charts redesign to make it all work.

Result

The end result is a clean and extensive website with plenty of data thoughtfully broken up in order to avoid walls of text.

Website leans heavily on lightweight and dynamic content, which drives user focus and helps to build accessible narration about the project: its goals, background, research structure and more.

case studies

Braun

The task comprised the design and implementation of an in-store, straightforward and tangible product showroom.

Sodastream

Our intense effort directed at building brand awareness paid off and we were greenlighted for stronger promotion of SodaStream’s brand...

Oral-B

Dynamic eye-level message perfectly focuses pedestrian and traveler attention.

Bodydry

We prepared a comprehensive asset package for the awareness campaign, including images, landing pages and video.

Solarsil

Solarsil is a company with a clear goal: to bring quality into the young Polish photovoltaics market, based on the...