CASE 1
lift & learn
CASE 2
Braun collab with barber shop – more than video
CASE 3
Braun: 10 rules of design – product exposition on Instagram
CASE 4
Braun: Examples how to use social trends for serious brand
BRAUN:
10 rules of design
– product exposition on Instagram
Braun brand is a brand with a strong identity and has very strict guidelines. When presented with the task to create organic content for its products we wanted to do something unique.
We proposed to showcase products with flavor and theme that fits the spirit of Braun: timeless design put in a unique way. We wanted to create product images that were:
- something fresh and eye-catching,
- elabore,
- planned and scheduled ahead of time to…
…create a bigger (thus more impressive) picture showcasing Braun style in a way that matches Instagram.
10 rules of good design by Dieter Rams define Braun. We wanted to truly show that.
With brands like that, in modern Social Media you have to be focused on sensible creation of content not to water down brand identity by generic posts. And we did more than that. We found a way to present something that for many would be too boring for Instagram in a way that clicked beautifully.
Scheme was simple:
- on the left column of the IG wall we showed beautifully done product photos,
- in the middle – the rules,
- on right – Influencer posts that matched (thematically) rules.
It looked good and sent a strong, cohesive message.
This campaign got us:
AVE estimated by Brand24 – 215 000 zł
content for 30 posts and timeframe from July 8th to August 24th,
cooperation with 10 Influencers
around 13 000 reactions,
19 awesome photos (10 product photos + 9 lifestyle m from Influencers).
CASE 1
lift & learn
CASE 2
Braun collab
with barber shop
– more than video
CASE 3
Braun: 10 rules of design
– product exposition on Instagram
