CASE 1

lift & learn

CASE 2

Braun collab with barber shop – more than video

CASE 3

Braun: 10 rules of design – product exposition on Instagram

CASE 4

Braun: Examples how to use social trends for serious brand

BRAUN:
EXAMPLES HOW TO USE
SOCIAL TRENDS FOR SERIOUS
BRAND

New format, new trend

New technical format and new social trend – 2 examples how we do it

Even more serious brands like Braun benefit greatly from use of the newest Social Media formats and Social Media trends. In this case we will focus on 2 examples of how we jumped into new with Breaun Beauty Polska.
Example #1: Collaboration with silver Influencer - this aged well
We weren’t afraid to sink in partnership with the amazing Elwira to show that Braun epilators are for everyone. At first we searched for the right person. We wanted to work with Elwira because on her IG she is:

authentic

responsive - she keeps dialogue with her fanbase

popular amongst audiences that very often are not addressed in marketing

Part of content planner&report
Example #1: Collaboration with silver Influencer - this aged well

Reels became an important format as Meta response for the growing impact of Tik Tok. 

As such, it started to be a very popular kind of material. People like it and we like meaningful interactions and good reach so we planned:
  • content calendar for three months ahead,
  • researched for right Influencers,
  • arranged partnerships,
  • planned and reported fruits of our work.
Key thing: Perfect mix between guideline and spontaneity

We worked with 9 Influencers to convey Braun’s message. Our manner of work goes like that:

contact and see if we
have common ground

consult in regard of
general idea of reel and give important clues

manage organization

Here’s examples of stories:

For example in our partnership with Klaudia we informed her that we want to post a reel at Christmas time.

We want our materials to be authentic and unique so we always ask Influencers to prepare reels that fit their lifestyle and are something more than regular ads. As you can see in examples from tomektorres and klaudia_cukierpuder it can be done beautifully ;)We want our materials to be authentic and unique so we always ask Influencers to prepare reels that fit their lifestyle and are something more than regular ads. As you can see in examples from tomektorres and klaudia_cukierpuder it can be done beautifully 😉

check out more from Braun

CASE 1

lift & learn

CASE 2

Braun collab
with barber shop
– more than video

CASE 3

Braun: 10 rules of design
– product exposition on Instagram

CASE 4

Braun: Examples how to use social trends for serious brand