Braun: collab with barber shop

CASE 1

lift & learn

CASE 2

Braun collab
with barber shop
– more than video

CASE 3

Braun: 10 rules of design
– product exposition on Instagram

BRAUN:
COLLAB WITH BARBER SHOP
– MORE THAN VIDEO

Objective

To tell a story about new products in a fun and authentic way. We proposed a partnership with a carefully selected barber shop.

Experts from Brzytwa Mać Barber Shop showed three devices to create three different stylistic effects and emphasize one message: with Braun you can take care of yourself in any way you like, whenever you want to.

Video that feels authentic

We knew Brzytwa Mać Barber Shop are people worthy of trust. They are great brand ambassadors because:

they are known for highest quality of work,
as experienced barbers they can easily understand and evaluate product qualities,
we could trust that they will be themself and yet create message that matches Braun principles.

We provided them all the information that could be useful, brainstormed about style and quantity of produced videos, and sent our crew to film material.

Thanks to simple and efficient communication between two parties we were able to create a video that brought satisfaction for Braun, Brzytwa Mać and BW Concept.

Everybody knew what we were supposed to do,
but barbers from Brzytwa Mać could freely express their thoughts in a way that is natural for them. Thanks to that we have got convincing, quality video content that was used on Youtube and IG (in the form of Reels).

We have also carefully chosen wording of material.

Promotion of body groomers by barbers could be sighted as contradictory. We addressed this by our copy: We thank the awesome crew of Brzytwa Mać for helping hand with video realization. Apart from the best groomers, your hairs and beards deserve perfect care from specialists, that’s why we encourage you to visit Brzytwa Mać.

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Post udostępniony przez Braun Beauty Polska (@braunbeautypl)

Why are those details so important?

Nowadays people seek content that doesn’t feel like a polished advert but genuine recommendation from real people. What’s the catch? You have to find middle ground between spontaneous materials (that can lack proper information, have decent quality, fit brand style, can lack quality) and arranged, planned scenarios.