ORAL-B: CHRISTMAS TRAIN
This medium enables reaching to working people and business-owners (ca. 75% of travellers), of whom 70% are within the 25-54 range. This made the choice of medium easy both for us and our client, who was exploring original ways to reach new audience.
Add the indisputably large passenger volume at Warsaw stations, and the success was guaranteed.
Finally, audience’s visual contact with our ads was substantially strengthened by complementary advertising inside the train’s compartments.