ORAL-B: CHRISTMAS TRAIN
Wrap advertising, that is vehicle wrapping, is mostly associated with cars. However train wrapping may surpass it when it comes to surprise element, while strong, dynamic eye-level message perfectly focuses pedestrian and traveler attention.
What’s more is the added effect of your ad literally rolling onto the people-packed station.
This medium enables reaching to working people and business-owners (ca. 75% of travellers), of whom 70% are within the 25-54 range. This made the choice of medium easy both for us and our client, who was exploring original ways to reach new audience.
Add the indisputably large passenger volume at Warsaw stations, and the success was guaranteed.
Finally, audience’s visual contact with our ads was substantially strengthened by complementary advertising inside the train’s compartments.