That was the vision of the brand and also our first impression from early briefings. Solarsil is a company with a clear goal: to bring new quality into the young Polish photovoltaics market, based on the owner’s experience and knowledge. Convincing us was fairly easy but our goal was to translate these values into effective brand image.
Our idea was to emphasize an image different from the rest of the impersonal and cold construction market.
We strengthened the brand’s message by combining it with the owner and the team beside him.
When a brand is enriched with a face/gets a face, history and personality, customers clearly understand where the experience and quality come from, and who makes that quality come true/enforce that quality.