SodaStream is an ecological brand of sparkling water makers with a replaceable CO2 cylinder exchange network. With the specificity of SodaStream’s business model in mind, we’d been running online campaigns directed at resellers and helping to build awareness of the CO2 cylinder distribution methods.


Our intense effort directed at building brand awareness paid off and we were greenlighted for stronger promotion of SodaStream’s brand own e-commerce. This time our goal was to raise sales on SodaStream e-commerce.

Extensive market background check covered competitors prices survey, product reception listening and website analytics. On top of that, the online shop was tested against its technical capabilities. As a result, we were able to design a campaign that was:

  • attractive for clients
  • easy to do
  • failure-free