ORAL-B: CHRISTMAS TRAIN
This medium enables reaching to working people and business-owners (ca. 75% of travellers), of whom 70% are within the 25-54 range. This made the choice of medium easy both for us and our client, who was exploring original ways to reach new audience.
Add the indisputably large passenger volume at Warsaw stations, and the success was guaranteed.
Finally, audience’s visual contact with our ads was substantially strengthened by complementary advertising inside the train’s compartments.
The goal was to build a comprehensive yet approachable website that informs about ACTIVATE research project.
Braun’s wide recognition as shaver, hair-styler and epilator producer dedicated to timeless design calls for an original and quality product display.
Wrap advertising, that is vehicle wrapping, is mostly associated with cars. However train wrapping may surpass it when it comes to surprise element, while strong, dynamic eye-level message perfectly focuses pedestrian and traveler attention.
Our goal was quick promotion of new face masks and thermoactive chimneys in response to the outbreak of COVID-19 in Poland.
With the specificity of SodaStream’s business model in mind, we’d been running online campaigns directed at resellers and helping to build awareness of the CO2 cylinder distribution methods.