ORAL-B: CHRISTMAS TRAIN

Wrap advertising, that is vehicle wrapping, is mostly associated with cars. However train wrapping may surpass it when it comes to surprise element, while strong, dynamic eye-level message perfectly focuses pedestrian and traveler attention.

wow effect

What’s more is the added effect of your ad literally rolling onto the people-packed station.

Comprehensive and approachable?

This medium enables reaching to working people and business-owners (ca. 75% of travellers), of whom 70% are within the 25-54 range. This made the choice of medium easy both for us and our client, who was exploring original ways to reach new audience.

Add the indisputably large passenger volume at Warsaw stations, and the success was guaranteed.