Our goal was quick promotion of new face masks and thermoactive chimneys in response to the outbreak of COVID-19 in Poland.
We also wanted to educate clients that the new products can be bought on Martes online shop, and not on the brand’s own BODYDRY website.
We prepared a comprehensive asset package for the awareness campaign, including images, landing pages and video.
AGILE PERFORMANCE CAMPAIGN
In the second phase of the campaign, we tested which category of new products is more promising. Based on data coming from the pilot campaigns run on FB and Google Ads, we were able to improve our strategy.